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Tour of America's Series
Brand and Campaign Design / Art direction / Motion Graphics
A brand campaign that involved a full design system creation for a series of wresting events. This included social promotional materials, live event graphics and templates used across social and during the live streamed events.
The Task:
Developed a social and design campaign for the Tour of America’s Series to build buzz around the event and highlight its diverse lineup of athletes.
Problems Solved:
We worked with a rotating roster of athletes and rolling announcements across multiple dates. The campaign ran on various social platforms and needed ad banners plus on-site promo materials. To keep production nimble, we built a flexible set of template layouts in all the key aspect ratios, so the team could swap in new copy, dates, and athlete imagery without having to redesign every asset.
Outcome:
The campaign significantly boosted event visibility and fan engagement. Social media posts saw an increase in engagement compared to previous events. Because of the flexible template system, creative production time was cut by a significant percentage, allowing last-minute athlete additions and date changes without extra design cost.
Software Used:
Figma, Illustrator, After Effects