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Tour de Suisse Promo Asset
Art Direction / Motion Graphics / Design
The role in this project involved all aspects of concept, design and motion. This was one marketing asset involved in a cohesive event campaign.
About:
The Tour de Suisse is the most important cycling race in Switzerland. It is is an annual road cycling stage race. Raced over eight days, the event covers two weekends in June.
The Task:
To create a short but dynamic logo looping animation for social to promote the event, it's dates and where to watch. This was one asset within a larger marketing campaign for the event.
Problems Solved:
For this specific asset, we unfortunately did not have many assets to use + a quick turnaround. The solution decided on was to use the logo ONLY, but make it polished and exciting which is a good representation of the prestigious brand in general. It's name and logo can speak for itself without all the fluff.
Outcome:
This was splashed over socials and within broadcast, appeasing the brand and fans alike.
Software Used:
After Effects, Cinema 4D
