Meta (Artemis)

About:
A video displaying some of Meta's newest chip innovations in a Retrofuturistic and sleek tone. Myself + Electric Pearl Productions worked together to make this project happen. The final product was a 5+ minute internal video that discussed new tech and the perspectives of the teams within Meta that worked together to create it.

The visuals here show the portions of the video created by Victori Design within the project and not the entire length of the video that contains full interviews by employees.

The Task:
To create an exciting and lengthy mixed media video that contains interviews combined with motion graphics and animated scenes displaying some of Meta's newest innovations. The goal was to make a topic that the engineering team was super thrilled about and make it something visually appealing and digestible to outside teams and other parties. 

Problems Solved:
There was a bit of a tight turnaround for this video but the request was for realistic but fun displays of some of the hardware and chips. We did not have full details for the chip and other hardware to be shown, nor were we allowed to take any of them home with us. 3D modeling + lighting the scene seemed like something that was not quite feasible in this situation/timeline so the team went on site in San Francisco. We art directed a plan to film the chip and other hardware spinning over green-screen. We could later key out the backgrounds to composite the hardware within different dynamic scenes you see here along with some cool animation and visuals. Victori Design art directed and drew out the shot details + angles and helped direct the shots we were looking for with each piece.

Another issue we ran into involved text and serial numbers on some of the hardware. We did not initially know those were going to be there or need to be removed. This added some post production time or removal but we used a few different tactics within After Effects to paint/track and remove all text displayed on the hardware in the videos.

Outcome:
By turning complex engineering breakthroughs into an engaging, cinematic narrative, I helped Meta communicate cutting-edge technology in a way that excited both the engineering team and non-technical audiences. The video became a shareable asset across departments, strengthening cross-team understanding and enthusiasm for the new innovations. The team at Meta was extremely satisfied by the end results.

Software Used:
After Effects, Illustrator, Premiere