Nebu Sol

Jewelry & Candle Brand
Design & Jewelry Design

A brand built from the ground up. This project encompassed end-to-end brand identity, including logo, packaging, and custom jewelry design for a magical jewelry and candle brand.

About

Nebu Sol is a celestial-inspired jewelry and candle brand built around the concept of the “golden sun,” with its name derived from the Egyptian word for gold and the Latin word for sun. Rooted in astrology, tarot, and mystical symbolism, the brand blends ancient meaning with modern craft. Each candle is thoughtfully formulated with a unique scent corresponding to a zodiac sign, while the jewelry is digitally designed, 3D-printed into molds, and cast in brass with gold plating, resulting in symbolic, intentional pieces that feel both magical and refined.

Synopsis

Nebu Sol was developed entirely from the ground up, beginning with concept exploration and brand strategy. We led the naming process from early brainstorming through final selection, ultimately landing on Nebu Sol, a name rooted in ancient symbolism and celestial meaning. From there, we designed the full visual identity, including the logo system and zodiac-inspired candle packaging, establishing a cohesive aesthetic that feels mystical, intentional, and elevated.

In addition to brand and packaging design, we created the digital jewelry designs that moved directly into production, guiding them through the 3D printing and casting process. We also art directed the brand’s initial photoshoot, shaping the visual tone, styling the set, and defining the overall composition, to ensure the final imagery fully embodied the magical, celestial world of Nebu Sol across all touchpoints.

Deliverables

Format

Social Images

and GIF/video loops

Style

Dark, cinematic horror

Timing

Still images + 10 sec videos

Specks

Various Social Proportions

Outline

The design process began with a deep dive into astrology, symbolism, and sensory storytelling to build a cohesive system across all twelve zodiac candles. Each candle was treated as its own mini-brand within the collection, with custom zodiac packaging, a unified box system, and tarot-style explainer cards that detailed the scent profile and the astrological reasoning behind each fragrance choice. The visual language blended celestial motifs, lunar phases, and mystical iconography, ensuring every element, from candle labels to matches packaging, felt intentional, immersive, and collectible.

In parallel, the jewelry designs were developed using a celestial and art-deco–inspired approach, combining clean geometry with cosmic symbolism. Each piece was uniquely designed to reflect themes of the moon, stars, and astrological energy, while maintaining a cohesive visual thread across the collection. Digital designs were refined with production in mind, allowing the pieces to transition seamlessly into 3D printing and casting, resulting in jewelry that feels both otherworldly and precisely crafted.

Target Audience

Astrology & Tarot Enthusiasts
Spiritually Curious Creatives
Luxury Candle & Home Ritual Shoppers
Statement Jewelry Collectors
Modern Feminine & Esoteric Lifestyle Consumers
Gift Buyers Seeking Meaning
Boutique & Concept Shop Shoppers

Design Theme

Celestial Mysticism
Astrology & Zodiac Energy
Tarot-Inspired Narrative
Solar Alchemy
Lunar Cycles
Sacred Geometry
Art Deco Elegance
Modern Ritual
Ancient Meets Contemporary
Ethereal Minimalism

Design Deliverables & Services

Primary Logo & Mark System
Outer Box Packaging System
Candle Vessel Labels (12 Designs)
Matches Packaging
Jewelry Design Renders
Photoshoot Art Direction
Brand Mood Boards

Color Palette

Software used

Illustrator
Photoshop
InDesign
Figma

Rollout Strategy

week 1
Teaser Phase

Close-crop horror imagery (scythe tips, foggy moon, zombie hands)
5–8 second soft-launch videos hinting “Something deadly is coming…”

week 2
Main drop

Release the hero images + videos
UGC challenge launch
Paid social targeted at horror fans, metal/alt communities, Halloween-adjacent interests

week 3
Amplification

Meme versions of hero shots
Behind-the-scenes zombie makeup time-lapses
Boost top-performing posts

UGC
Challenge

#HydrateOrHaunt

Fans share spooky-themed photos of themselves drinking Liquid Death.
Reward: reposts + merch giveaways (t-shirts, fake scythes, zombie makeup kits).

Polls & Interactive Stories

“What should Death do now that you're staying hydrated?”
“Zombie walk or moon ritual—what’s your vibe?”

Mood Board

These are initial visual style ideas that were pulled to generate the mood and direction for the brand.

Brand Design