Meta
Liquid Cooling
As AI technology advances, understanding efficient cooling solutions is crucial for sustainable growth and innovation.
About the Project
To create an enlightening mixed media video that contains interviews combined with motion graphics and animated scenes explaining some of Meta's newest innovations. The goal is to take the topic of Liquid Cooling at Meta, explained by the engineering team, and make it something visually appealing and digestible to outside teams and other parties.
Synopsis
In a world where technology is rapidly evolving, Meta's new liquid cooling technology emerges as a game-changer. This documentary delves into the intricacies of liquid cooling, offering a comprehensive overview of its significance in modern data centers. Through expert interviews and engaging animations, viewers will gain a deeper understanding of how this technology supports the growing demands of AI workloads.
The video begins with a content creator at their desk, seamlessly using Meta's platforms. As the narrative unfolds, we explore the journey of liquid cooling from its inception to its current implementation. The video highlights the collaborative efforts of Meta's teams, showcasing the innovative spirit driving this technological advancement.
Through a blend of mixed media animation and real-world footage, the video provides an accessible yet informative look at liquid cooling. It emphasizes the importance of this technology in managing the heat generated by high-performance components, ensuring the efficiency and sustainability of Meta's data centers.
Deliverables
Format
Mixed Media Video
Style
Informative & Playful
Timing
5 min
Specks
16:9 4K video
Outline
A friendly, accessible and engaging overview of Liquid Cooling for internal and external communications. This 5 minute video will be a fun, informative mixed media (interviews, b-roll shots and animation) about the history of Liquid Cooling at Meta, highlighting the need for change and what is driving that need.
We will look at the hardware and how the tech works from module to rack, exploring how liquid cooling impacts the future of Meta data centers.
Design Visuals
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Mixed paper textures (graph paper, notebook lines, torn edges)
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Colored paper cut-outs
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Handwritten equations & notes scribbled in margins
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Tape & sticky notes with key info
Animation Style
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Stop-motion paper flipping effect for scene transitions
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Utilizing other unique transitions depending on the scenes as well
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Cut-out components assembling like a scrapbook page
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Highlighting effects using marker-like strokes
Color Palette
Footage Style
Sleek, intelligent, and human, blending cinematic precision with the warmth of real people behind the innovation. Interviews with engineers are filmed within softly lit lab and server environments, where cool, diffused lighting creates clean contrast against the ambient glow of LED panels and monitor reflections. The atmosphere is calm and deliberate, highlighting the quiet hum of machines and the focused energy of discovery.
B-roll weaves between intimate details, hands connecting cables, vapor from cooling systems, blinking server lights, and wide, symmetrical shots of vast server rooms that feel almost architectural.
Narrative Arch
01
intro
02
What is Liquid Cooling?
03
WHY IS LIQUID COOLING SO IMPORTANT FOR META TODAY?
04
BRIEF HISTORY OF LIQUID COOLING
05
WHAT IS DRIVING THE NEED FOR CHANGE AND HOW HAS META IMPLEMENTED THIS TECH IN A UNIQUE WAY?
06
HOW DOES THIS IMPACT THE FUTURE OF META DATA CENTERS?
Mood Board
These are initial visual concepts showing the graphic/animation direction and footage style for the video.
Animated Sections
Here, you will see renders of the final parts throughout the mixed media video. These align with the VO and help visually tell the story in playful analogies rather than in a literal fashion.
